WordSmith › PRSA Unveils Top 12 PR Industry Predictions for 2012

“Pithy PRognostications from a recovering journalist …”

 

Words of the Day

“It’s tough to make predictions, especially about the future.” – Yogi Berra

 

Amplifed Voice, Convergence & Social Media Validation Drive Prognostications

The Public Relations Society of America was on the money in its industry predictions for 2011, which makes WordSmith even more eager for what’s in store for 2012.

 

If last year was about understanding what PR professionals are doing in new media, 2012 will be about understanding why they’re doing it. With increased emphasis on targeted content and using metrics to drive influence, it’s clear that PR professionals are getting smarter about social media marketing and public relations

 

Here’s an overview of PRSA’s predictions for 2012; visit the organization’s blog for full descriptions.

 

1. Business increases its voice in the digital space

 

2. Convergence continues

 

3. Organizations will be defined by communication

 

4. Wanted: great industry leadership

 

5. The rise of the “influence professional”

 

6. Social validation becomes the “holy grail”

 

7. Shifting metrics and integration drive digital pr

 

8. The consumerization of it changes PR from the inside, out

 

9. Economic realities reset the PR/media relationship

 

10. The rise of “brand journalism”

 

11. Solo PR pros make their mark

 

12. Talent acquisition goes social

 

::Golden Mic Award::

Each week, WordSmith will bestow a Golden Mic Award to the person, group or company in the court of public opinion that best exemplifies the tenets of solid PR, marketing and advertising – and those who don’t. Stay tuned … and step-up to the mic!

 

The WordSmith News Bureau is based at Deane, Smith & Partners, a full-service PR, marketing and advertising agency. Got PR? Need marketing strategy? Ad consulting? Message Wordsmithing? Creative & online initiatives? Reach the WordSmith at wordsmith@deanesmithmedia.com.