WordSmith › Online Advertising Continues Astronomical Growth

“Pithy PRognostications from a recovering journalist …”

 

Words of the Day

“The growth of online advertising is showing no sign of slowing down.” – Paul Pilkington, author

 

Facebook Ad Rates Skyrocket

If you’re thinking about advertising on Facebook, you should probably set a strategy soon . According to the Financial Times, the price of advertising on Mark Zuckerberg’s social network has risen 74 percent over the past year, with costs continuing to escalate as big brands take their ads online.

 

The precipitous rise is in cost-per-click, marketing firm TBG Digital told the Financial Times, with display ads rising “just” 45 percent in the last 12 months, an increase likened to another giant by TBG’s Simon Mansell:

 

“In my experience of digital advertising this is the biggest growth that we have seen since Google. The main difference is that this is being fuelled by brand spend rather than [direct] response spend. That is an inflection point for the whole digital marketplace.”
Costs are expected to keep rising throughout the year, with one analyst suggesting an 80 percent overall rise by the end of 2011.

 

WordSmith’s words of advice to Google: Start looking at the possibility of ads in Google+ now.

 

Golden Mic

Each week, WordSmith will bestow a Golden Mic Award to the person, group or company in the court of public opinion that best exemplifies the tenets of solid PR, marketing and advertising – and those who don’t. Stay tuned … and step-up to the mic!

 

The WordSmith News Bureau is based at Deane, Smith & Partners, a full-service PR, marketing and advertising agency. Got PR? Need marketing strategy? Ad consulting? Message Wordsmithing? Creative & online initiatives? Reach the WordSmith at wordsmith@deanesmithmedia.com.