WordSmith › Fabio Spices Things Up For Men’s Deodorant, Cologne

“Pithy PRognostications from a recovering journalist …”

 

Words of the Day

“In advertising, not to be different is virtual suicide.” – William Bernbach, American ad executive

 

Old Spice Goes Italian For Pitchman

You’ve got to be kidding! This makes no “scents” to WordSmith!

 

Fabio – that iconic Italian model and fake butter pitchman who ranks highly on the Velveeta scale – is the new Old Spice Guy.

 

Fabio appears in four new ads on a YouTube channel called NewOldSpiceGuyFabio. He’s borderline unintelligible, although that seems to be the schtick. He almost ends up looking like Will Ferrell playing Fabio more than Fabio playing Fabio. Oh, he’s also on Twitter. Tweet spice!

 

Golden Mic

Each week, WordSmith will bestow a Golden Mic Award to the person, group or company in the court of public opinion that best exemplifies the tenets of solid PR, marketing and advertising – and those who don’t. Stay tuned … and step-up to the mic!

 

The WordSmith News Bureau is based at Deane, Smith & Partners, a full-service PR, marketing and advertising agency. Got PR? Need marketing strategy? Ad consulting? Message Wordsmithing? Creative & online initiatives? Reach the WordSmith at wordsmith@deanesmithmedia.com.