WordSmith › Plying PR’s Future In Social Media Waters

Words of the Day

“Write down the most important things you have to do tomorrow.” – Ivy Lee, father of modern PR, creator of the press release
 

Social Media & PR

Public relations practitioners  were among the  first to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team.
 
In the past decade, the Internet has had a huge impact on how PR professionals function. As of late, social media is changing the face of PR, as well. Mashable, a top source for news in social and digital media, has launched a series on the future of PR, advertising and journalism on the social media front. Check-out the social media and PR study here.  Mashable interviewed 14 PR pros on the future of public relations and how they see social media changing the industry. The site collected thoughts on how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships.
 

Golden Mic

Each week, Wordsmith will bestow a Golden Mic Award to the person, group or company in the court of public opinion that best exemplifies the tenets of solid PR, marketing and advertising – and those who don’t.  Stay tuned … and step-up to the mic!
 
The WordSmith News Bureau is based at Deane Smith Media Innovations, a full-service PR, marketing and advertising agency.  Got PR?  Need marketing strategy? Ad consulting?  Message Wordsmithing?  Creative & online initiatives? Reach the WordSmith at wordsmith@deanesmithmedia.com.