WordSmith › Extra, Extra, Read All About It … On Smart Phones, Tablets, Mobile TV

“Pithy PRognostications from a recovering journalist …”

 

Words of the Day

“Journalism is literature in a hurry.” — Matthew Arnold, English poet

 

Mobile Marketing, Advertising On Pace To Reach New Heights

Based on the latest projections from PricewaterhouseCoopers, tablets and smartphones will continue to drive digital newspapers, magazines, and mobile TV adoption and ad revenue to staggering new heights by 2015.
Within four years, tablets are projected to help US newspapers expand paid digital circulation to 4.6 million (up from 1.5 million last year). The bulk of that growth will be centered on “general interest publications,” according to PricewaterhouseCoopers.

 

Golden Mic

Each week, WordSmith will bestow a Golden Mic Award to the person, group or company in the court of public opinion that best exemplifies the tenets of solid PR, marketing and advertising – and those who don’t. Stay tuned … and step-up to the mic!

 

The WordSmith News Bureau is based at Deane, Smith & Partners, a full-service PR, marketing and advertising agency. Got PR? Need marketing strategy? Ad consulting? Message Wordsmithing? Creative & online initiatives? Reach the WordSmith at wordsmith@deanesmithmedia.com.