“Pithy PRognostications from a recovering journalist …”   Words of the Day “It’s tough to make predictions, especially about the future.” – Yogi Berra   Amplifed Voice, Convergence & Social Media Validation Drive Prognostications The Public Relations Society of America was on the money in its industry predictions for 2011, which makes WordSmith even more eager for what’s in store for 2012.   If last year was about understanding what PR professionals are doing in new media, 2012 will be about understanding why they’re doing it. With increased emphasis on targeted content and using metrics to drive influence, it’s clear [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day “Necessity does everything well.” – Ralph Waldo Emerson   Twitter’s Top 10 Tweets of 2011 More than 100 million people around the world log in to Twitter every day to tweet about everything from their daily commutes to the meals they eat.   Here are the Top 5 most important tweets of 2011 as ranked by Twitter:   5. “Brooms up London!” After riots in the U.K. dirtied the streets this August, people rallied on Facebook and Twitter to organize a massive clean-up effort in the affected areas. [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day “Ability may get you to the top, but it takes character to keep you there.” – John Wooden, famous UCLA basketball coach   Twitter’s Top 10 Tweets of 2011 More than 100 million people around the world log in to Twitter every day to tweet about everything from their daily commutes to the meals they eat – but many have used the social networking tool this year for something much more important: share important events with people who could be thousands of miles away.   Every year, Twitter [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day “And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so?” – Dr. Seuss, American Writer & Cartoonist   Mobile Social Media Boosts Cyber Monday Sales 33 Percent Right on the heels of more than $800 million in Black Friday online sales, this week’s Cyber Monday spending proved to hit new eCommerce highs. According to IBM’s Cyber Monday Benchmark, Cyber Monday sales were up 33 percent over 2010 and up 29.3 percent over Black Friday. For marketers, this should [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day “You only have to look at the weather maps to understand how big this storm is and how unique it is, and it’s heading basically for us.” – New York Mayor Michael R. Bloomberg, ordering a transit shutdown and the evacuation of about 250,000 New Yorkers from low-lying areas during Hurricane Irene   Mother Nature Goes Viral In Real Time As winds, waves and flooding washed over the East Coast of the United States, the use of social media by mayor, governors and aid organizations moved from a [...]