“Pithy PRognostications from a recovering journalist …”   Words of the Day “Bittersweet memories, that’s all I’m taking with me.” – Whitney Houston’s hit “I Will Always Love You”   Tweet Scoops Mainstream Media Again Twenty-seven minutes before mainstream media broke the news of Whitney Houston’s death on Saturday night, the story was on Twitter, reported by a man who tweeted the news out to his 14 followers.   A tweet — sent at 4:57 p.m. PT — from the Associated Press that confirmed Houston’s death by citing her publicist was retweeted more than 10,000 times, according to data from [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day “Let’s do it.” – Tone-Loc’s 80’s Hit “Wild Thing”   Like The Game, Spots Were Up & Down Super Bowl 46 was an incredible game between two superb teams – two prizefighters punching lights out until the final whistle. Eli Manning – and the rest of the New York Giants – are now legendary. Eli = Elite!   And just like the game, there were some priceless ad moments, and some that fell flat as a week old Dorito. WordSmith loved every minute of it, and here are [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day “Just Do It.” – Nike slogan   Ads Now Come With Their Own Twitter Hashtags Between, #SoLongVampires and #GameDayPolarBears, call it the Hashtag Super Bowl!   The average cost of a 30-second Super Bowl spot is up this year from $3 million in 2011 to $3.5 million, which means advertisers are even more desperate to make those millions count. Even though 100 million people are expected to tune in live to the game, there are other eyeballs to grab.   According to Reuters, “Consumer research forecasts that 60 [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day   “This is like déjà vu all over again.” – Yogi Berra   173 Million Fans Ready For Some Football According to a survey by the Retail Advertising and Marketing Association conducted by BIGinsight, 173 million people will watch the New England Patriots square off against the New York Giants in the Super Bowl on Feb. 5, the most in the survey’s eight-year history and up from an estimated 171 million last year.   Consumer spending for the Super Bowl will reach an all-time high, too, with the [...]

“Pithy PRognostications from a recovering journalist …”   Words of the Day “It’s tough to make predictions, especially about the future.” – Yogi Berra   Amplifed Voice, Convergence & Social Media Validation Drive Prognostications The Public Relations Society of America was on the money in its industry predictions for 2011, which makes WordSmith even more eager for what’s in store for 2012.   If last year was about understanding what PR professionals are doing in new media, 2012 will be about understanding why they’re doing it. With increased emphasis on targeted content and using metrics to drive influence, it’s clear [...]