“Pithy PRognostications from a recovering journalist …”   Words of the Day   “This is like déjà vu all over again.” – Yogi Berra   173 Million Fans Ready For Some Football According to a survey by the Retail Advertising and Marketing Association conducted by BIGinsight, 173 million people will watch the New England Patriots square off against the New York Giants in the Super Bowl on Feb. 5, the most in the survey’s eight-year history and up from an estimated 171 million last year.   Consumer spending for the Super Bowl will reach an all-time high, too, with the [...]

Tuesday, January 31st, 2012 • Category: Advertising, Branding, Business, Events, Marketing, PR, Press, Social Media, Wordsmith | RSS

“Pithy PRognostications from a recovering journalist …”   Words of the Day “It’s tough to make predictions, especially about the future.” – Yogi Berra   Amplifed Voice, Convergence & Social Media Validation Drive Prognostications The Public Relations Society of America was on the money in its industry predictions for 2011, which makes WordSmith even more eager for what’s in store for 2012.   If last year was about understanding what PR professionals are doing in new media, 2012 will be about understanding why they’re doing it. With increased emphasis on targeted content and using metrics to drive influence, it’s clear [...]

Thursday, January 5th, 2012 • Category: Branding, Marketing, PR, Social Media, Wordsmith | RSS