WordSmith › Online Advertising Continues Astronomical Growth

If you’re thinking about advertising on Facebook, you should probably set a strategy soon. According to the Financial Times, the price of advertising on Mark Zuckerberg’s social network has risen 74 percent over the past year, with costs continuing to escalate as big brands take their ads online…

WordSmith › Fabio Spices Things Up For Men’s Deodorant, Cologne

Fabio appears in four new ads on a YouTube channel called “NewOldSpiceGuyFabio”. He’s borderline unintelligible, although that seems to be the schtick. He almost ends up looking like Will Ferrell playing Fabio more than Fabio playing Fabio. Oh, he’s also on Twitter. Tweet spice…

WordSmith › Are Smartphones, Tablets, eReaders The New Billboards?

A new survey commissioned by the Interactive Advertising Bureau shows that mobile ad spending has become an integral part of the advertising industry – for some 51 percent of brand marketers. The study, “Marketer Perspectives on Mobile Advertising”, was conducted by Ovum and the results were presented at the “Mobile in the Mainstream…and as the New Main Screen” conference in New York…