Advertising spending around the world is projected to increase 3.9 percent this year to more than $494 billion, eMarketer estimates. Total spending on directories, internet, magazines, newspaper, outdoor, radio and TV advertising will continue to grow at steady single-digit rates through 2015, according to the forecast. By that year, advertisers worldwide will be spending almost $600 billion on these media…

Wednesday, June 15th, 2011 • Category: Advertising, Marketing, Politics, PR, Social Media, Wordsmith | RSS

The Republican White House hopefuls squared off in the first debate of the 2012 Presidential campaign Monday night, and Michelle Bachman, Mitt Romney and Newt Gingrich walked away the big winners. The debate held a remarkable air of civility, and most of the GOP contenders saved all of their vitriol for President Barack Obama, assailing his handling of the economy, the detrimental Obamacare and his poor handling of foreign affairs…

Wednesday, June 15th, 2011 • Category: Events, Politics, Wordsmith | RSS