Call them the Digital Candidates. President Barack Obama – and his Republican presidential counterparts – are going social to secure the White House in 2012. Obama version 1.0 broke new ground in 2008 using e-mail, texts messages, Twitter and Facebook to reach voters. Obama version 2.0 is taking his Web campaign to new levels, harnessing the expansive roles that social media and the Internet are playing in voters’ lives…
Based on the latest projections from PricewaterhouseCoopers, tablets and smartphones will continue to drive digital newspapers, magazines, and mobile TV adoption and ad revenue to staggering new heights by 2015…
Content is king when it comes to social media. The following three practices from Social Media Examiner will help you focus your online marketing efforts to maximize your relevance for social search…
Earlier this year Social Media Examiner predicted that 2011 would be a breakout year for social search. You may have already noticed that socially shared content is rising to the top of your Google search results. So, if you want to earn higher rankings with Google, you not only need to be creating high-quality content, but also actively encouraging its sharing on the social networks…
Representative Anthony D. Weiner – the high-profile New York Democrat who has roasted on the bonfire of negative PR for weeks after revelations of lewd online and Twitter exchanges with several women – has resigned from Congress…