Facebook is in talks to hire Robert Gibbs, President Obama’s former White House press secretary, for a senior role to help manage the company’s communications, people briefed on the negotiations told The New York Times…
Words of the Day “It matters not how many fish are in the sea – if you don’t have any bait on the hook.” – Anonymous Ways To Land Your Business In The Media Copy Blogger, a leading online marketing blog, has sharpened the hook that could land a boatload of media hits. They have created a clever list of 109 foolproof ways to entice the media. Catch the list here. It’s all about building and cultivating relationships. Here are WordSmith’s Top 10 baits from the list: Connect on Twitter, LinkedIn, Facebook, or in real life more than six [...]
Words of the Day “The health care community has long been committed to improving patient safety, and significant progress has been made through new technology, research and education.” – Author Edward Hill iPad Perfect Rx For Health Care Industry The health care and medical industries continue to adapt to evolving technologies, and some interesting stats are coming out that have relevance to communicators and marketers beyond the mobile health industry. According to the Health Information and Management Systems Society (HIMSS) – one in four doctors plan to purchase a tablet PC or iPad for their practice in 2011 because [...]