Advertising Age recently released a special report on the top brands of 2010.  Over the next few weeks, WordSmith will be taking a look at the best and brightest brands as we swing into the holidays and cruise towards 2011 – from marketers that relied on clever old-school marketing with big campaigns to the upstarts that have broken through with a combination of ingenuity, luck and word of mouth, these brands helped put the sizzle in 2010…

Tuesday, November 23rd, 2010 • Category: Random, Wordsmith | RSS

Twitter, that revolutionary social media icon and pioneering PR, marketing and branding tool, is now aiming to restore luster to the news media. Biz Stone, the engaging co-founder of Twitter, is harnessing the media crowd to use Twitter to reach an ever-expanding audience.  Stone recently said in an interview: “We provide the information. That’s when we hand off the baton to journalists, to provide context.”…

Monday, November 22nd, 2010 • Category: Random, Wordsmith | RSS