BP may have plugged the leak in the Gulf oil spill, but the damage done to its brand will take years to fix. A new marketing industry report released this week shows the British oil company has tumbled off a list of the world’s top 100 brands…
Republicans are heading into the general election phase of the midterm campaign backed by two powerful currents: the highest proportion of voters in two decades say it is time for their own member of Congress to be replaced, and Americans are expressing widespread dissatisfaction with President Obama’s leadership, according to The New York Times…
Public relations practitioners were among the first to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team…
A new day of accountability is dawning inside the Beltway in Washington, D.C. Votility Inc., a national non-partisan, unbiased online service has been launched, allowing voters to immediately make their voice heard – cutting through the backroom deals, busting pork barrel spending and halting midnight debates without proper votes…