Health Care Reform … Cure or Colonoscopy?

Words of the Day “I find the medicine worse than the malady.” – John Fletcher, English dramatist   Health Care Reform Spin Cycle With the stroke of a pen – make that 20 pens to dole out to his faithful party leaders – President Obama signed the landmark health care overhaul bill into law.  Now that the most expansive government-run, social legislation in decades is the law of the land, with Uncle Sam playing doctor, the nation has a B-I-G, government subsidized, government taxed pill to swallow.  A nearly $1 trillion pill! WordSmith is breaking out into hives. Following a [...]

Facebook KOs Google, Toyota’s Continuing Image Crash

Words of the Day “The liberty of speaking and writing guards our other liberties.” – Thomas Jefferson Facebook Tops Google For First Time Facebook – the world’s largest social media site – eclipsed Google in weekly hits to become the most visited website in the U.S. for the first time, according to Hitwise, an Internet research company.  Facebook garnered 7.07 percent of the visits in the week ended March 13, elbowing out Google’s 7.03 percent.  Facebook has almost tripled its visits from last year, compared with Google’s 9 percent growth last year. Facebook was launched in 2004, and has quickly [...]

Politics, Empire State Style

Words of the Day “Start spreading the news, I’m leaving today. I want to be a part of it – New York, New York.” – Frank Sinatra, “New York, New York.” Start Spreading The Word The lights of Broadway and the shine of the Big Apple have been overshadowed by the blaring headlines of political shenanigans gone wild in the Empire State.  The political conundrum of some of the most powerful politicians in the land has given even WordSmith that unplugged feeling. Consider these epic gaffes: ♦ Democratic Gov. David Patterson dropped his re-election efforts because he may have pressed [...]

Marketers are A-Twitter, Two

Words of the Day “Integrate what you believe in every single area of your life.  Take your heart to work and ask the most and best of everybody else, too.”  – Meryl Streep, actress Social Media Has Businesses Buzzing Part II Social media integration is creating big business buzz. Twitter, Facebook, LinkedIn and YouTube are blazing the way with effective PR, marketing and branding for a new generation.  Businesses are becoming big fans, and are integrating social media strategies into their overall plans.  Two recent studies spotlight trends in social and online media awareness among marketers.  Yesterday, WordSmith plunged into [...]

Marketers Are A-Twitter

Words of the Day “We have two ears and one mouth so we can listen twice as much as we speak.” – Epictetus, ancient Greek philosopher Social Media Has Businesses Buzzing Social media integration is creating big business buzz. Twitter, Facebook, LinkedIn and YouTube are fast-becoming some of the sharpest tools in the PR, marketing and branding toolboxes – and businesses are discovering social media can be integrated into many channels.  Two new studies reveal how the integration of social media is transforming the way marketers connect and engage their audiences – online and offline.  Today, WordSmith will dive into [...]