Words of the Day “The pen is the tongue of the mind.” – Miguel de Cervantes, Spanish writer Whale Of A PR Problem SeaWorld continues to be bitten by a huge PR problem – in fact, a 6-ton publicity quagmire! One of its killer whales named Tilikum pulled a trainer, 40-year-old Dawn Brancheau, from a platform at the Orlando water park on Thursday, to her death in front of a shocked SeaWorld audience.  The incident – which occurred about 1 p.m. – wasn’t the first for 12,000 pound wale.  In fact it was the third human death linked to the [...]

Saturday, February 27th, 2010 • Category: Random, Wordsmith | RSS

Words of the Day “It was the best of times, it was the worst of times.”  – Charles Dickens in the opening line of Tale of Two Cities. A Tale of Two Tigers … Woods Apologizes, Takes First Step In Reputation Repair Finally!  Tiger Woods took the podium on Friday and apologized for his infidelities – and emerged from a three-month public hiatus to admit his wrongdoing, addressing his various audiences about his numerous trysts with women who weren’t his wife.  After more than three months of public hibernation, this Tiger climbed from his cave, stared bleary-eyed into the cameras of [...]

Monday, February 22nd, 2010 • Category: Random, Wordsmith | RSS

Words of the Day “The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain our equilibrium.” – Norbet Platt, author NASCAR Hits Pothole at Daytona 500 NASCAR really hit a PR pothole with the Daytona 500, the Super Bowl of stock car racing.  The signature race – and the leadoff event of the 2010 schedule, had a major publicity blowout when a crater opened in the hallowed track between turns 1 and 2 on Sunday.  An initial patch took nearly two hours – and still [...]

Wednesday, February 17th, 2010 • Category: Random, Wordsmith | RSS

Words of the Day “That buzzing noise means something.  If there’s a buzzing noise, somebody’s making a buzzing noise, and the only reason for making a buzzing noise that I know of is because you’re a bee.”  – Winnie the Pooh Google Had Big Week, Takes Golden Mic It was quite a week for Google.  It scored big time with its Super Bowl ad … and in many ways stole the show.  Remarkable in its simplicity, it effectively resonated and reflected the brand promise through a hip love story strung together by Google searches.  Viewers were taken to Paris initially [...]

Sunday, February 14th, 2010 • Category: Random, Wordsmith | RSS

Words of the Day “The Super Bowl remains the premier advertising showcase of the year.  You can’t ignore it.” – Steven Schreibman, ad and marketing executive, best-selling author Saints & Ads Win Big In Most Watched TV Show In History The New Orleans Saints were not the only winner in Super Bowl XLIV – the ads scored big, too.  And they did it in the most watched television show in history. Super Bowl XLIV had 106.5 million viewers according to Nielsen Media, smashing the old record of viewers for a single television program. The previous record was held by the series [...]

Wednesday, February 10th, 2010 • Category: Random, Wordsmith | RSS